Pozrite si spot od agentúry David&Goliath v ktorom zamestnanci parkujúci denne autá luxusných značiek v slepom teste hádajú v akej značke automobilu práve sedia. Na záver spotu je zachytené ich veľké prekvapenie, keď zistia že ide o ázijskú značku Kia.

Dobrý nápad, ale spot môže byť vnímaný i kontraproduktívne, keď časť zákazníkov by mohla mať názor, že značka Kia sa vo svojej limuzíne až príliš inšpirovala dizajnom od nemeckých prémiových značiek Mercedes-Benz, BMW, alebo Audi. Náš názor.

Dátum nasadenia: 3/2017

Vizitka kampane:

Client: Kia
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Chief Creative Officer: Colin Jeffery
Executive Creative Director: Gustavo Sarkis
Creative Director: James Cohen
Creative Director: Basil Cowieson
Associate Creative Director: Courtney Pulver
Associate Creative Director: Robert Casillas
Jr. Copywriter: Christopher Santaiti
Jr. Art Director: Tracey Chan
Sr. Interactive Art Director: Steven Lau

Director of Digital Production: Peter Bassett
Sr. Digital Producer: Justine Kleeman
Associate Director of Project Management: Kemit Ray
Sr. Project Manager: Genie Lara

Planning Director: Andrew Lynch
Associate Planning Director: Ed Gibson
Sr. Social Media Strategist: Natalie Gomez
Digital Analytics Manager: Shaun Jacobs

President: Brian Dunbar
Managing Director: Jeff Moohr
Digital Account Director: Marco Koenig
Account Supervisor: Sarah Kirsch
Account Executive: Rebecca Hanson

Production Information Manager: Mark McNaul
Executive Director of Business and Legal Affairs: Rodney Pizarro
Sr. Business Affairs Manager: Camara Price

Production Company: Decon
Director: Jason Goldwatch
Director of Photography: Eric Koretz
Executive Producer: Misha Louy
Line Producer: Caleb Omens
Head of Production: Brian Turner

Editorial House: Rock Paper Scissors
Editor: Neil Meiklejohn
Assistant Editor: Martin Hsieh
Producer: Janae Abraham/ Chris Noviello

Color: Lustre
Colorist: Crash
Color Producer: Chad Feeback

Visual Effects: Baked Studios
VFX Supervisor: George A. Loucas
Flame Artist: Culley Bunker
Flame Artist: Tony Graf
Editor: Josh Hamester
VFX Executive Producer: Chad Feeback

Mix Facility: Margarita Mix
Sound Designer/Mixer: Nathan Dubin

Zdroj vizitky: Adweek.com